Custom Website Graphics That Make a Brand Feel Singular
Hero illustrations, section visuals, icon sets, and supporting imagery designed specifically for your templates. Sized right, on-brand, and packaged for the developers who will ship them.
Overview
Most websites, including most B2B sites, depend heavily on illustration to fill space the photography budget can't. The choice between stock illustrations from a marketplace and a custom set decides how singular the site feels. Stock is everywhere. Custom is recognizably yours.
We design website graphics in a single, coordinated style that matches your brand colors, typography, and tone. Every page on the site uses illustrations from the same family, so a visitor scrolling through three sub-services feels like they are still on the same site instead of three different ones.
Most engagements are scoped per-page or per-template: hero illustrations, section graphics, icon sets, occasional decorative elements. Output is SVG-first for performance, with WebP and PNG fallbacks where useful.
What counts as website graphics?
For our purposes, website graphics are the visual assets that live inside the site itself: hero illustrations, section break-up imagery, icons, custom diagrams, and decorative elements (background patterns, dividers, frames). They are different from logos, brand marks, photography, and downloadable PDFs. Those are separate disciplines with their own concerns.
Done well, website graphics make pages easier to scan, give the brand visual personality, and reduce the cognitive load of long-form content. Done poorly, they slow the page down and dilute the brand.
How we work
- Site walk-throughWhat pages, what templates, what existing imagery, what tone. We catalog where graphics will live so the set is sized for the actual templates, not designed in the abstract.
- Illustration systemColor palette (drawn from your brand), line weight, character treatment if any, abstraction level. Documented as a one-page reference before producing volume.
- First illustrations and reviewTwo to three lead illustrations for sign-off. Once those are approved the rest of the set follows quickly because the system is set.
- Production and optimizationSVG output, hand-tuned for file weight, with WebP/PNG fallbacks. Every illustration is delivered at the dimensions your templates use, so developers paste them in without re-cropping.
- HandoverSource Figma/Illustrator files, optimized exports, and a short usage note covering when to use each illustration.
What this service includes
- Hero illustrations sized for your hero template
- Section visuals for content break-ups
- Custom icon sets (line, filled, or duotone)
- Diagrams for explaining processes or comparisons
- Decorative elements (patterns, frames, dividers)
- SVG output with WebP and PNG fallbacks
- Source files in Figma or Adobe Illustrator
- One-page illustration system reference
Engagement example
A SaaS company had a 22-page site with stock illustrations sourced from three different marketplaces. The home page hero looked entirely different from the pricing page hero looked entirely different from the integrations page. We documented a coordinated illustration system and produced 14 custom SVGs that replaced the stock set across the highest-traffic pages first, then the rest.
Representative engagement. Client identity withheld for privacy.
Frequently asked questions
Site looking generic? Custom illustrations fix that.
Send your site URL and we will write back with where custom illustrations would have the highest impact and roughly what a coordinated set would scope to.