Technical SEO That Fixes Foundations, Not Just Reports Issues
Crawl, index, render, schema, Core Web Vitals, JavaScript SEO, and migration support. Diagnosed and shipped, not just listed in a 200-row spreadsheet.
Overview
Technical SEO is the part of SEO that decides whether the rest of SEO is even possible. Content can be brilliant; if Googlebot cannot crawl it, render it, and understand its place in the site, none of the brilliance compounds. Most sites we audit are leaving substantial organic visibility on the table not because their content is weak but because the technical foundations are quietly broken.
We do technical SEO as a focused engagement: a two-week diagnostic that produces a written prioritization, then an implementation phase that actually ships the fixes. Audit-only engagements are fine for clients with strong dev teams who just need the analysis; full engagements are better when the goal is actual movement.
Common findings: redirect chains, duplicate canonicals, schema rendered server-side but inconsistent, JavaScript SEO failures, indexable pages with thin content, important pages not in the sitemap, sitemap entries 404ing, and Core Web Vitals failing on the highest-traffic templates.
What technical SEO covers
Technical SEO is the optimization of the technical aspects of a website to support search engine crawling, rendering, indexing, and ranking. It includes crawl efficiency (robots.txt, internal linking, sitemap quality), indexation control (canonicals, redirects, hreflang, noindex usage), render quality (server-side rendering, hydration timing, lazy-loaded content visibility), structured data (JSON-LD schema), and performance (Core Web Vitals).
It does not include content writing, link building, or paid search. Those live in adjacent SEO disciplines.
How we work
- Crawl and index baselineFull-site crawl with Screaming Frog or Sitebulb, cross-referenced with Search Console index coverage and Bing Webmaster Tools. We compare what is indexed against what should be.
- Render diagnosisFor JavaScript sites, we render the site through Googlebot's perspective using Google's Rich Results Test, our own headless setup, and Search Console's URL Inspection tool. Hydration delays and SPA gaps surface here.
- Schema and structured dataValidate existing JSON-LD, identify schema opportunities the site is missing (Service, FAQ, Breadcrumb, Product, Article, HowTo where applicable), and ship implementations that pass Rich Results Test cleanly.
- Core Web Vitals workProfiling against real-user data from Chrome User Experience Report (CrUX), not just lab simulations. Specific implementation recommendations for LCP, INP, and CLS. Not generic "compress your images" advice.
- Sitemaps, redirects, canonicalizationCleaning up the small infrastructure that quietly leaks ranking equity: redirect chains, conflicting canonicals, sitemap stale entries, hreflang errors on multi-region sites.
What this service includes
- Full-site crawl with prioritized findings
- Index coverage analysis vs. Search Console
- Render diagnosis for JavaScript sites
- JSON-LD schema audit and implementation
- Robots.txt, sitemap, and canonical review
- Redirect chain and 404 inventory cleanup
- Core Web Vitals analysis with CrUX data
- Page-speed and image-dimension fixes
- Migration support (domain or platform changes)
- Monthly report tracking the indicators that matter
What we typically find on a first audit
Engagement example
A B2B SaaS site built on a Next.js front end was indexing roughly half its public pages. Audit showed JavaScript-heavy hero sections rendering after Googlebot's effective render budget, an oversized sitemap with 40% 404s, and duplicate canonical tags on every templated page. We shipped server-side rendering for the hero content, cleaned the sitemap, and resolved the canonical conflict.
Representative engagement. Client identity withheld for privacy.
Frequently asked questions
Site under-indexed or under-ranking?
Send us your URL and Search Console access. We'll come back with a written diagnostic within two weeks.