Long-form posts on the work we actually do. What is changing in AI search. How to build HIPAA-aware web infrastructure. What schema markup is worth shipping. Why honest scoping saves clients money.
A hand-authored llms.txt tells AI tools which of your pages to read first, in what order, and with what summaries. Here is what a good one contains and how to write your own.
· 7 min read
AI Search Optimization (or GEO) does not replace SEO. It adds specific structural work on top. Here is what stays the same, what is different, and where to start.
· 8 min read
Most business sites stop at basic Organization markup. Here is the seven-type schema graph that actually moves the needle for service-business citations.
· 9 min read
HIPAA compliance is an operational posture, not a website feature. A web vendor can make the website HIPAA-aware. Compliance itself always lives at the organization level.
· 6 min read
The cheapest project a client never starts is the wrong one. Here is how we actually run scoping, and why "no" is the most useful thing we can say.
· 5 min read
Core Web Vitals are easy to over-engineer. For most business sites, four interventions get you 80% of the win.
· 7 min read