Plain-English posts on the work we actually do: what's changing in AI search, how to build HIPAA-aware web infrastructure, what schema markup is worth shipping, and why honest scoping saves clients money.
No gated PDFs, no growth-hacks. Every entry below carries the disclaimers most agencies leave out.
seal --roll /insights › indexed 11 entries people ✓ AI ✓
One ChatGPT query uses about a third of a watt-hour, a few drops of water, and a fraction of a cent of electricity. A full breakdown of the power, hardware, water, and network cost, and why the scary figures are mostly outdated or aggregated.
12 min read
AI coding assistants are now the default, and the best available research says they can quietly erode the drive to build real skill. What the studies show about learning, felt speed, and junior jobs, and what the coding field's new normal looks like.
11 min read
AI adoption is near-universal and mostly augments people rather than replacing them. What companies actually hand to AI, the evidence for keeping a human in the loop, and what that person really does.
10 min read
A plain explainer of retrieval-augmented generation: what it actually is, the real parts that make it work, what it does and doesn't fix about hallucination, and how to evaluate one honestly.
6 min read
A senior, honest look at where AI automation earns its keep for small and mid-size businesses, where it quietly loses money, and how to tell the difference before you build.
6 min read
llms.txt is an emerging proposal for a curated, machine-readable map of your site. No major AI crawler has committed to honoring it, and the evidence for citation gains is thin. Here is what it actually is, what a good one contains, and why you might ship one anyway.
5 min read
Generative engine optimization does not replace SEO. It adds specific structural work on top of solid fundamentals. Here is what the research actually shows, what stays the same, and where to start.
4 min read
Most service sites stop at a basic Organization block. A linked schema graph will not win you the rich results it used to, but it does help machines and AI tools describe your business accurately. Here is the honest checklist.
5 min read
HIPAA compliance is an operational posture, not a website feature. A web vendor can make the site HIPAA-aware so it does not become the weak link. Compliance itself always lives at the organization level.
6 min read
The cheapest project a client never starts is the wrong one. Here is how we actually run scoping, and why "no" is the most useful thing we can say.
4 min read
Core Web Vitals are easy to over-engineer. For most marketing sites, a short list of high-leverage fixes captures most of the win, and the rest is usually noise.
4 min read