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Website Redesign & Audit

A clear read on what is wrong, then a site that fixes it.

Two things on one page. An audit is a standalone, written assessment of your current site across performance, SEO, accessibility, and security, ranked by what to fix first. A redesign rebuilds an outdated site with clearer messaging, modern design, real speed, and a structure search engines and AI tools can read. The audit can be the whole job, or the first step into the rebuild.

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STANDALONE AUDITS CORE WEB VITALS WCAG 2.2 AA
The overview

Two offerings, one honest principle: diagnose before you rebuild.

An older site usually shows its age in more than one place at once. The message no longer matches what you do, the design looks dated next to competitors, pages load slowly on a phone, the structure confuses both visitors and search engines, and somewhere a form or a plugin has quietly become a liability. A redesign addresses all of that. But the most expensive mistake is rebuilding the wrong things, so we like to know what is actually broken before we touch anything.

That is what the audit is for, and it stands on its own. It is a written, prioritized assessment of your current site: where performance is costing you, where the structure is hurting search visibility, where accessibility falls short of WCAG 2.2, where security is thin, and where the path to a conversion leaks. Every finding is ranked by impact and effort, so you are not handed a flat list of two hundred items but a short, ordered plan of what to fix first.

You can stop there. The audit is a paid deliverable you own, useful whether you act on it with us, with your own team, or with someone else. Or it becomes the brief for a redesign, where the same findings turn into the spec for the rebuild. We will tell you honestly which one your site needs, including the unglamorous answer that targeted fixes would serve you better than a full redesign.

What we hold to

However the engagement is shaped, these stay constant.

  • The audit is a standalone deliverable you own outright
  • Findings are ranked by impact, not dumped as a flat list
  • Performance is judged on real field data, not a lab score
  • Rankings are protected with planned URLs and 301 redirects
  • An honest "targeted fixes, not a redesign" when that is true
Offering one

The standalone audit

A written assessment of the site you have today, covering the five areas where business sites quietly lose ground. It is a paid deliverable in its own right, not a sales pitch dressed as a report. The point is to give you a true picture and a ranked plan, whether or not the next step involves us.

Each section explains what we found, why it matters, and what fixing it would take, and the whole thing is ordered so you know where the first dollar should go. If the most valuable move is small, we say so. The cheapest finding to act on is the one you can hand straight to your own team.

What the audit covers

  • Performance and Core Web Vitals (LCP, INP, CLS) on real field data
  • Technical SEO: crawlability, structure, schema, and metadata
  • Accessibility against WCAG 2.2 AA, including the newer criteria
  • Security: TLS, patching, form handling, and exposed surfaces
  • Conversion: where the path to an enquiry or sale leaks
  • A prioritized written report, ranked by impact and effort, yours to keep

// the audit can be the whole job, or the brief for the redesign

Offering two

The redesign

When the site genuinely needs rebuilding, a redesign tackles the whole picture at once: the message, the design, the speed, and the structure underneath. The aim is not a prettier version of a site that confused people. It is a clearer one that loads fast on a phone, reads well to both visitors and machines, and turns more of its traffic into actual enquiries.

The part most rebuilds get wrong is what happens to the search visibility you already have. We treat that as a first-class concern. URLs are planned before anything is built, 301 redirects map every old address to its new home, the content that was earning rankings is preserved, and schema and metadata carry over intact.

Underneath, the rebuild is engineered to the same performance and accessibility bar the audit measures against, so the new site does not just look current, it passes the checks that matter.

What the redesign delivers

  • Clearer messaging and a modern, current design
  • Real performance, built to pass Core Web Vitals on mobile
  • An SEO-ready structure with clean URLs and schema
  • Accessibility built in to WCAG 2.2 AA, not bolted on after
  • Planned 301 redirects so rankings carry across the move
  • Preserved content and metadata that were already working
  • Conversion-focused structure that guides toward an enquiry
  • Documentation and ownership handed over to your team
How we work

Diagnose, prioritize, then rebuild only what earns it.

The audit and the redesign are the same process at two depths. We look honestly at the site you have, rank what is wrong, and either hand you the report or turn it into the spec for a rebuild. Nothing gets rebuilt that targeted fixes could solve more cheaply.

// measure first, on real visits, not a lab score

  1. Assess against real dataWe measure performance on field data at the 75th percentile across mobile and desktop, not a single lab run, and we check technical SEO, accessibility against WCAG 2.2, security, and the conversion path. A fast laptop on office wifi tells you almost nothing about how the site feels to your actual visitors.
  2. Prioritize by impact and effortEvery finding is ranked, so the report is a short ordered plan rather than a flat list of everything imaginable. The genuinely risky and high-leverage items are called out plainly. You learn where the first dollar should go and what can wait.
  3. Decide audit, fixes, or redesignWith the findings in hand, we make the honest call with you. Sometimes the report is the whole engagement. Sometimes a handful of targeted fixes is the right answer. Sometimes the site genuinely needs rebuilding. We will not talk you into the largest option.
  4. Protect what is workingWhen a redesign is the call, we plan URLs up front, set 301 redirects from every old address, preserve the content earning visibility, and carry schema and metadata across. A rebuild should defend your rankings, not gamble with them.
  5. Build to the bar and hand overThe new site is engineered to the same Core Web Vitals and WCAG 2.2 thresholds the audit measures against, then handed over with documentation. You own the result, and you can re-run the same checks any time to confirm it still passes.
Questions, answered plainly

Frequently asked questions

Yes. The audit is a standalone paid deliverable. You get a written, prioritized assessment of your current site and you own it outright, whether you hire us to act on it, hand it to your own team, or take it to another shop. There is no obligation to proceed. For some clients the audit is the whole engagement: a clear, honest read on what is wrong and what is worth fixing. For others it becomes the brief for a redesign. Either path is fine, and we will tell you which one we think your situation actually calls for.

An audit is a diagnosis. It is a written report that examines your existing site across performance, technical SEO, accessibility, security, and conversion, and ranks what it finds by impact and effort so you know what to do first. A redesign is the treatment: rebuilding the site with clearer messaging, a modern design, faster performance, and a structure search engines and AI tools can read. An audit can stand alone or lead into a redesign. A redesign does not strictly require a separate audit first, but on an older site we usually start by understanding what is actually broken before we rebuild.

We measure against Core Web Vitals, the three field metrics Google uses to describe how a page feels to a real visitor. Largest Contentful Paint should be 2.5 seconds or less, Interaction to Next Paint should be 200 milliseconds or less, and Cumulative Layout Shift should be 0.1 or less. These are judged on real visits at the 75th percentile, split across mobile and desktop, so a fast laptop on office wifi tells you very little. A page passes only when all three hit good. If your audit still references First Input Delay, it is out of date: Interaction to Next Paint replaced it as a Core Web Vital in March 2024.

WCAG 2.2 at the AA level, which became a W3C Recommendation in October 2023 and is the standard most audits now reference. WCAG 2.2 added nine success criteria on top of 2.1, several at the AA level that older audits miss: visible focus indicators that are not obscured by sticky headers, a minimum 24 by 24 pixel target size for controls, consistent placement of help, not forcing people to re-enter information they already gave, and authentication that does not depend on a cognitive test like remembering a password from memory. We flag where a site falls short and what it would take to conform.

It can, if it is done carelessly, and that risk is exactly why the structure work matters. The common ways a redesign loses rankings are dropped or changed URLs without redirects, lost page content, and broken internal links. We plan the URL structure up front, set 301 redirects from every old address to its new home, preserve the content that was earning visibility, and keep your schema and metadata intact. Performance and clean structure tend to help rather than hurt. Done deliberately, a redesign protects what you have rather than gambling with it.

For a marketing or business site the security portion is focused and practical, not a penetration test. We look at whether traffic is encrypted with current TLS, whether the platform and its plugins or dependencies are patched and free of known vulnerabilities, how the contact and intake forms handle spam and injection, what security headers the site sends, and whether anything sensitive is exposed that should not be. The output is a prioritized list of what to fix, with the genuinely risky items called out plainly. If your site handles health information, that is a different and stricter conversation we point you toward.

An audit is usually a short engagement, on the order of a week or two depending on the size of the site, because the work is assessment and writing rather than building. A redesign depends on scope: a focused refresh of an existing site is faster than a full rebuild with new structure and content. We scope honestly up front and would rather right-size the work than quote a large program you do not need. Sometimes the candid answer is that your site needs targeted fixes from the audit, not a full redesign, and we will say so.
The rest of the codex

Related services

A redesign or audit usually touches the other Web Development work. Explore the siblings, or step back up to the hub.

THE HUB Web Development Overview of Web Development services
Custom Web Applications Laravel and Next.js apps, dashboards, portals, and APIs, with migration and managed hosting
Ecommerce & Payments WooCommerce and custom storefronts with Stripe, PayPal, and more
WordPress & CMS SEO-ready WordPress builds, plus other and headless CMS
Design, UI/UX & Graphics Interface and UX design, visual design, and graphics

Not sure if you need a redesign or just a few fixes?

Start with the audit. You will get a prioritized, written read on what is actually wrong and what it would take to fix, and a straight answer on whether a full redesign is worth it or whether targeted work would serve you better.

Request an Audit