Found by people and AI, inscribed into one codex
This is the found by AI pillar of our work: the structural effort that gets you found by people and by AI. Six focused tracks span the whole range, from the technical and local SEO that classic search still runs on, to AI search optimization, answer engine optimization, schema, and an llms.txt file for the engines. Go as deep as your problem needs. We do not promise rankings or AI citations, because no honest studio can. We do the work these systems reward, on a site you own, and tell you the truth about what it can and cannot move.
This is the found by AI side. To put AI to work inside your business, see AI Systems & Automation, the powered by AI side.
> What this site is about, and
> where the pages that matter live.
Fewer, well-chosen plays, run on the foundations that compound.
SEO might be the most over-promised, under-delivered service there is. A lot of agencies sell it as a vague monthly retainer, run the same handful of plays on every client, and report on whatever numbers happen to look good that month. We work the other way around: fewer, well-defined plays, chosen for what your business is actually trying to do, each scoped as its own engagement.
The work splits into two layers that share a foundation. Classic search is the first: technical SEO for the crawl, index, and render foundations that decide whether anything else is possible, and local SEO for visibility in the places you serve. On top of that sits the AI search layer, because a real share of buyers now start with ChatGPT, Perplexity, Google AI Overviews, or Claude instead of a search box. That layer is its own work: AI search optimization to get read and cited, answer engine optimization to shape extractable passages, schema and structured data to hand the engines a clean graph, and an llms.txt file for AI discovery.
Here is the part most agencies skip. We do not guarantee rankings, and we do not guarantee AI citations. Rankings depend on competitors and on an algorithm we do not control. AI citation logic is not public and shifts constantly. What we guarantee is the structural work these systems reward, done well and explained plainly, on a site you own. We do not run paid search or social ads, which keeps the advice honest, because the real fix is almost always the site itself.
What this pillar covers
- Classic search. Technical SEO and local SEO for the crawl, render, and map-pack visibility that classic results still run on.
- AI search. AI search optimization and answer engine optimization so ChatGPT, Perplexity, and AI Overviews can read and cite you.
- Structured data. A full JSON-LD graph and a hand-authored llms.txt, so the engines read your business from facts, not guesses.
- No guarantees. We promise the structural work, never rankings or citations. That refusal is the honest part.
A diagnostic first, then the work that compounds.
Every track runs the same shape: understand where you stand, fix the foundations, then build the structure that search and AI engines both reward. Reporting in plain language, and an honest quarterly read on whether the engagement still earns its keep.
// no ranking promises, no citation promises, just the structural work
- Audit and prioritizationA diagnostic across technical health, the competitive landscape, your local visibility, and how AI tools describe you right now. It ends with a written plan: what to do, in what order, and why. If a track will not earn its cost, we say so here.
- Foundation passThe first stretch goes to the technical foundations: crawl issues, schema, core internal linking, and the Core Web Vitals (LCP, INP, CLS) that are explicit ranking signals. This is the work that makes everything after it land harder, for search engines and AI engines alike.
- Structure and AI-readiness workWe shape pages so each meaningful unit is extractable, add definition blocks and FAQ patterns AI tools can lift, build out the structured-data graph, and ship an llms.txt that points AI agents at the pages that matter, while being candid that most AI crawlers still read HTML directly.
- Measurement and iterationWritten reports and a live dashboard. Each month spells out what we shipped, what moved in rankings and in AI citations, what we are still watching, and what is next. No vanity metrics dressed up as results.
- Quarterly reviewA strategic check-in every quarter. Does this engagement still match what the business needs? Where is the budget earning its keep? You get straight answers, including "you do not need this anymore" when that is the truth.
Each track is its own engagement.
Six focused pieces of work, split cleanly between classic search and the AI search layer. Each is its own scoped engagement with its own page, so you can read exactly what a track covers, what it can move, and where it stops before you commit to it.
Not sure which you need? Start with Technical SEO, the foundation everything else compounds on, or tell us the problem and we will point you to the right one.
Frequently asked questions
Other chapters, and the reading behind them
Search and AI visibility is one tablet in a larger record. These are the other things we inscribe for U.S. businesses, plus the SEO and AI-search pieces we have written on the work.
Want to know how you stand in search and in AI answers?
Send us your URL and a sentence about what you are trying to grow, and we will give you a straight read on where you stand in search and in AI answers, and an honest take on whether it makes sense for us to work together. No guaranteed rankings, no guaranteed citations.