Sales and Marketing Collateral That Closes Conversations
One-pagers, sales decks, capability statements, brochures, and case studies. Designed alongside the copy, aligned with your website, and packaged so your team can actually use them in the field.
Overview
Marketing collateral is the part of your brand that does its best work outside the website. In inboxes, in conference rooms, in printed handouts. And it is almost always the part that drifts furthest from the brand. Sales reps build their own decks, marketing builds different ones, the website looks different from both, and the prospect sees three slightly inconsistent versions of who you are.
We design collateral that lives in the same visual world as your website. Same color tokens, same typographic scale, same illustration system, same information density. The result is a sales conversation that feels continuous. The deck the rep showed and the page the prospect visits afterward look like they came from one company, because they did.
Most engagements either produce a refreshed core kit (one-pager, sales deck, capability statement) or a campaign-specific set tied to a launch.
What we mean by marketing collateral
Marketing collateral is any printed or digital sales-facing document that supports a specific stage of the buyer journey: a one-pager that follows up on a first call, a sales deck that anchors a pitch, a capability statement for procurement, a case-study PDF that closes a long evaluation. It is distinct from website pages (which serve self-service research) and ads (which serve attention).
Done well, collateral is a small library of focused documents your team reaches for confidently. Done poorly, it's a folder of accumulated PDFs nobody updates and reps quietly stop using.
How we work
- Audit and inventoryWhat collateral exists today, what is sales actually using, and what gap shows up most often in conversations. Frequently three of the existing eight assets are doing the work; we cut the rest.
- Brief per assetFor each piece: who is reading it, where in the buyer journey, and what action it is supposed to support. Copy length and design are decided together. Never "design first, copy fits."
- Coordinated designColor, type, illustration, and layout grid taken from your existing brand system or extended where needed. Across the kit, dimensions and rhythms match so the assets feel like a family.
- Production for the right channelPrint-ready CMYK PDFs with bleed and crop marks for things actually being printed. Digital-only RGB PDFs for things that will only ever live in email, with hyperlinks and accessible structure.
- Handover and templatesFinal files and editable source. For sales decks and one-pagers we usually also build a locked-style template so reps can swap headlines and stats without breaking layout.
What we produce
- One-pagers, capability statements, fact sheets
- Sales decks (10–30 slides) with editable templates
- Brochures and trifolds (print and digital)
- Case-study PDFs with results boxouts
- Conference handouts and event collateral
- Pitch books for procurement and RFP responses
- Print-ready CMYK and digital RGB versions
- Editable source files (PowerPoint, Slides, Figma)
Engagement example
A managed-services firm had eleven sales-facing PDFs, only three of which the sales team actually used in conversations. The rest were either out of date, poorly aligned with the website, or duplicated each other. We trimmed to a core kit of five. One-pager, sales deck, capability statement, two case studies. Built consistent with the website, and shipped a locked-style PowerPoint template the reps could use for custom pitches.
Representative engagement. Client identity withheld for privacy.
Frequently asked questions
Sales kit drifted from your brand?
Send the assets your sales team currently uses. We will tell you which ones are doing real work and what a focused refresh would look like.